“Helping riders protect their freedom, their families, and their future.” — with financial strategies built by someone who rides.
Motorcycle Riders who want to retire strong, ride safe, and protect what matters most
Ride Safe.
Ride Protected.
Retire Strong. Protect Your Legacy.
For motorcycle riders and their families, BikerLife Insurance Plus™ provides specialized financial protection and planning designed for the unique risks, lifestyle, and goals of the riding community.
Unlike generic insurance agencies, we offer rider-specific strategies, real personal guidance, and a trusted advisor who understands the lifestyle — because she lives it too.
If you’re a rider between 35–70, you already know life moves fast. One turn, one choice, one unexpected moment — and everything can change.
But your retirement, your family’s future, and your legacy shouldn’t be left to chance.
We help motorcycle enthusiasts create rider-focused retirement, estate, and end-of-life plans that protect your family, your assets, and your wishes…
So you can ride safe, strong, and smart — knowing you’re fully prepared.
⭐⭐⭐⭐⭐ Rated by Bikers
Problem
Generic Advisors don't Understand Riders.
Most riders rely on basic employer plans, DIY “hope it works out” retirement strategies, or advisors who don’t get the lifestyle, the risks, or the values of the motorcycle community.
You deserve better than a cookie-cutter plan written by someone who thinks your bike is “just a hobby.”
“You love freedom, the open road, living on your terms — we help you keep that freedom while protecting your future and legacy.”
PAIN POINTS
Here’s what most riders secretly worry about:
“What if I outlive my retirement savings?”
“What happens to my family if something unexpected happens on the road?”
“Do I even have the right beneficiaries in place?”
“How do I avoid leaving my family with a financial mess?”
“Is my estate plan complete — or full of gaps I can’t see?”
“Who can I trust to give me real answers without the financial jargon?”
You’re not alone — and you don’t have to figure it out alone.
PROOF OF RESULTS / AUTHORITY
Why Riders Trust Us
This isn’t theory. This is personal.
With 40+ years of riding experience and 20 years working inside the motorcycle industry, our team understands riders in a way the average financial advisor never will.
As a beneficiary of a trust that I know very little about, my husband and I took a look at our blended families and over the years have accumulated bikes, properties, and other assets — we realized our own estate plan had major gaps — and we seen how many families and friends in the riding community have been left exposed.
That’s why we built a service designed for riders — backed by an advisory group with 30+ years of professional financial, legal, and tax expertise.
We know the road.
We know the risks.
And we have the resources and know how to protect riders and their families the right way.
Jennifer Knourek - The Rider’s Advisor™
(224) 376-7080
“I’m not just an insurance advisor, I'm a Lead Rider's Advisor helping Bikers prepare and plan for retirement — I’m a rider who understands the lifestyle, the risks, and the freedom of the open road. My mission is to help riders protect the people they love while living the life they love. I built BikerLife Insurance Plus™ to give riders real options, real clarity, and real peace of mind.”
NEW METHOD THAT YOU WILL UNDERSTAND
You’re not getting a “financial plan.”
You’re getting a Rider-First Protection System that:
- Speaks your language
- Understands the lifestyle
- Accounts for real rider risks
- Honors your values
- Ensures your legacy stays intact
No jargon.
No scare tactics.
Just real guidance from people who live the life. to Site Styles.
process to solution
Your Rider-Focused Planning Path
We keep it simple. Clear. And rider-friendly.
Step 1
Schedule Your No-Obligation Advisory Call
This is a We meet by phone or video to understand your goals, lifestyle, and what matters most.Paragraph Font
Step 2
Get Your Personalized Turn-By-Turn Roadmap
This is a Paragraph We simplify retirement, estate, tax, and long-term care planning into one clear route — built for riders, not corporate cubicles.
Step 3
We Coordinate the Pros For You
Our advisory group includes experts in:
✔ Financial planning
✔ Estate planning
✔ Legal strategy
✔ Tax optimization
You don’t run around coordinating anything — we handle the details.
Step 4
Ongoing Review & Support
Your plan evolves as life does. We stay with you, check in regularly, and keep everything updated so you’re always protected.
riders usually ask the same things:
Frequently Q. & A.
“I already have a retirement plan.”
Great — but is it rider-proof? Has anyone checked for gaps? Most plans aren’t built for our lifestyle.
I don't want a pushy sales pitch.
Right!? Neither do we!! No pressure. No selling. Just Clarity.
What if I already feel behind?
Then you’re exactly who this is for. It’s never too late to get prepared.
I'm not good with numbers.
No Problem - we are very good at making sense of the numbers and laying out a plan that you will understand. We turn financial confusion into simple steps.
What Riders Are Saying
“Finally, someone who gets us. No suits, no pressure, just real help.”
John Masterson
★★★★★
“I learned more in one call than I thought I needed or could afford. Most Advisors wouldn't have made the time to even meet with us, but we feel much better to have a plan that helps us live our lifestyle”
Ron Thompson
★★★★★
“After my scheduled virtual meeting, I realized they caught gaps in my plan I didn’t even know existed.”
James Johnson
★★★★★
“I feel more prepared now than ever — my family is protected if something were to happen to me, and if I have an accident my income and mortgage payments are covered if I can't work”
Cheryl Jones
★★★★★